De verhalen van Breda
Sinds haar studie aan de Kunstacademie houdt Nina Lenting zich als ruimtelijk ontwerper bezig met de vraag hoe je het gebruik van alledaagse voorwerpen leuk kunt maken door er op een andere manier naa...
Oud ontmoet Jong
Oud ontmoet Jong is een Bredaas project dat generaties met elkaar verbindt door senioren in de wijk bij scholen te betrekken. Initiatiefnemer Niels de Beer, winnaar van de TedX Breda Award 2013, insp...
Reframing business as usual
Today’s connected society harbours complex challenges. These differ from the ones in the industrial era. Back then, whenever a solution was available often it could be repeated over and over again. Ad...
Our organizations and society are facing complex challenges. These differ from the ones in the industrial era. Complicated challenges with solutions that often could be repeated over and over again. Increasing complexity, caused by advancing technology, speed of innovation and the many stakeholders involved, demands different approaches from organizations. These four approaches have proven useful to designing new strategic directions.
A systemic approach to understand complex problems
Human-centered products and services adding value to daily life
Using narrative thinking to show a new strategic direction
Business Model Thinking
Good ideas need viable business models
Bas Meijerink designs and facilitates creative processes. With the goal to design new, often unexpected solutions for complex challenges. This often implies reframing a current situation into a more preferred one.
Bas uses his background in storytelling and imagineering design. He previously worked for Storytelling Company bv. Clients he has worked with as a corporate storyteller include Sligro, BDO, BrabantZorg, Feenstra, Desso, Lidl, Elho, Regio Noordoost-Brabant, SVUwonen, Wovesto, Van Wijngaarden & Co and Attractiepark Slagharen. In his work as a creative writer he developed the skills to observe and simplify the complex. On this blog he shares his ideas on finding new ways to live and work, design, innovation and city making.